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Benefits of Local Marketing for Law Firms

By December 17, 2019 January 2nd, 2020 No Comments
lawyers at one of the law firms discussing local marketing

Even though the Internet enables any business to compete internationally without needing to be massive, it’s impossible to ignore the potential local markets offer. This reality applies mostly to the legal profession because more than 90 percent of them have over 90 percent of their clients in their neighborhood. Moreover, even those big law firms with international and national coverage get most of their clients locally. Therefore, it’s critical to focus on the local market to succeed in the legal fraternity, whether you are an old or new business.

In this post, we will show you how and why it’s critical to use local marketing or local SEO (search engine optimization) to market your firm. You will discover four main benefits your firm will enjoy when you utilize a local solution to market it. Keep on reading.

Local Distinction of Law Firms

Your law firm is not a monopoly in your local area. The reason is that you have many other lawyers who do the same things and all of them claim to be the best. So, how can you distinguish yourself an attorney and set your legal business apart? When you utilize local marketing solutions, Google and other search engines will crawl your website and distinguish it as a local solution available in your given location. Moreover, such a local distinction will be advantageous for you because it will enable you to run successful local SEO campaigns. Why? Because it’s easier to do it locally than internationally or nationally.

Red Umbrella Standing out from the crowd

Build Credibility and Authority

Credibility and authority are invaluable twin brothers your law firm needs to distinguish itself in the eyes of its publics. When you utilize local marketing solutions, you can build clout and an aura of sound reputation. Therefore, creating a reputable image is critical to your business’s success. In your local marketing mix, you will need to include elements that will make your target audience trust you. Remember, if people can’t trust you, they will not give you their business—it’s that simple.

Therefore, you can include elements such as the rewards your business received locally, nationally, or internationally. When people see them, your firm will gain more credibility and authority in their eyes. It’s also important to include the details surrounding the award/s, for instance, what you did to merit it/them. Moreover, you can use Terraboost to make yourself more visible locally and gain credibility.

Appear First, Be First

Every local business likes being first. When you use local SEO to market your old or new business, your business will appear on the first pages of search engines. For instance, when people search for “law firms in Los Angeles,” yours will appear on that search engine’s first page. Why is this ranking important? Here are the reasons:

  • 75% of people never go past the first page of Google
  • 93% of online experiences begin with a search engine
clients leaving online reviews on their cell phones

Generate More Client Reviews

Lastly, you can use local SEO to generate authentic client reviews. You will also get more clients for your business with such reviews. You can ask your clients to review you on websites such as Google and Yelp. When they do this, they assist you in passing the word around. Consequently, your ranking will increase in the hearts of potential clients and search engines.

Learn More About Local Marketing for Law Firms

Yes, it still pays to market your business locally, even in the face of worldwide opportunities. Doing so has many benefits as we have seen and you can use different options such as Terraboost to market your law firm. It’s now your turn to optimize local marketing and reap these benefits.