8 Proven Healthcare Marketing Ideas for Maximum Reach [2025 Edition]
Effective advertising entails a lot more than creating flashy and informative content. It’s just as important to deliver that advertisement and use all the modern marketing tools to ensure your target audience will see your brand.
This article will outline the best and most established advertising ideas for healthcare marketing. So, let’s get started!
The 8 Best Medical and Healthcare Marketing Ideas
Here are the best medical and healthcare marketing ideas:
- Wellness Billboards Inside Walgreens & CVS
- Geofencing Ads to Convert New Patients
- Video Marketing
- Search Ads to Target Treatments and Conditions
- Local SEO & Reviews
- Referrals From Local Physicians
- Medical Email Marketing for Patient Retention
- Social Media Marketing in Healthcare
Wellness Billboards Inside Walgreens & CVS
Some of the most successful healthcare marketing ideas utilize wellness billboards– and for good reason. For one, they can be placed at in-person locations that healthcare consumers are known to frequent, such as pharmacies, doctor offices, and hospitals. Also, health-conscious consumers have a positive opinion of billboards that offer sanitizing wipes and will view your brand as an active public health institution.
What’s great about these wellness billboards is that they can display both non-digital and digital ads. This means your marketing campaign can utilize all the great tools that come with digital ad space, such as geofencing and programmatic placements.
Terraboost is a leader in wellness billboard advertising. An independent study found that 80% of shoppers took a wipe from the sanitizing kiosks, and that 94% had a positive opinion of companies that sponsor wellness billboards.
Terraboost’s wellness billboards are a proven way to reach health-focused consumers right at the point of care.
Learn how you can put your brand in front of millions of pharmacy shoppers.
Geofencing Ads to Convert New Patients
For healthcare marketing, you’ll want to concentrate your ad placements near care centers, such as doctors’ offices and pharmacies. This can be done through out-of-home (OOH) advertising methods such as highway billboards near a hospital or non-digital pharmacy displays. However, the latest digital marketing geofencing tools take audience targeting to the next level.
One common geofencing tool is proximity targeting. Digital ads with proximity targeting capabilities use mobile location services to deliver pre-programmed advertisements to consumers’ mobile devices. If you’ve ever walked past digital ad space and seen an ad for a discount coupon pop up on your social media feed or Google search results, it was due to proximity targeting.
Another fantastic feature of geofencing is retargeting. Let’s say a person engages with a Terraboost wellness billboard in the pharmacy. By using anonymized mobile location data, your online ads can be displayed on that consumer’s mobile phone later to try to convert them once again. Retargeting makes it easy to synergize your digital out-of-home advertising with your online ad campaigns, increasing customer conversions for your medical practice.
Video Marketing
Video marketing enables you to promote your healthcare practice and communicate important information through an engaging medium. These could include explainer videos of an innovative medical treatment you offer, customer testimonials, promotional content, or even event coverage.
It’s important to remember who you are targeting with your ads and whether your goal is to appeal to the audience’s emotions or establish your healthcare center as a knowledgeable expert in the medical field.
- One way to make an emotional connection with consumers is through patient testimonials that highlight success stories. When consumers see how you’ve helped others, they’re encouraged to similarly place their medical needs in your hands.
- Alternatively, your videos can feature innovative healthcare products, state-of-the-art facilities, or awards you’ve received in patient care. This form of video marketing establishes you and your practice as a reputable expert.
Don’t forget the most important part– include a call to action at the end of your advertising video that encourages prospective patients to visit your clinic or doctor’s office!
What makes video marketing versatile is that you can reuse your videos across a variety of platforms. If you have a compelling cable TV ad featuring customers giving testimonials, you can repurpose it for Facebook, YouTube, and your website’s landing page.
Search Ads to Target Treatments and Conditions
Leveraging search engine ads, such as Google ads, has become essential to just about every business, especially those that do strategic marketing in healthcare.
Search ads ensure that your content is relevant to online consumers by utilizing their internet search data. For example, if a consumer is searching the internet for a specific medical treatment or information about a chronic condition, your institution can appear at the top of the search results as a sponsored Google ad.
To make the most of search ads, you’ll want to spend significant time and thought on generating a list of key terms that will activate your ad’s appearance. You want to find the right terms or phrases a consumer would search when they are further down the buyer/sales funnel and prepared to solicit the help of medical professionals.
Local SEO & Reviews
Getting your message in front of your target audience is the number one priority in advertising. So, if you aren’t looking to deploy a national campaign but instead want to target a specific region, Local Search Engine Optimization (SEO) is crucial.
When a potential patient searches for nearby doctors’ offices, clinics, or hospitals, you want your brand to be at the top of the search results. To do this on Google, you’ll need to claim your listing, conduct citation building, and continually update your profile. One of the most important techniques to ensure your healthcare organization is ranked highly in your local region is to secure as many five-star reviews as possible. You can obviously drive this through good service, but distributing promotional materials to your existing patients that encourage them to review your business online will also be very helpful.
Referrals From Local Physicians
Referrals from local physicians are a fantastic way to expand your brand recognition in your local community and attract new patients. One way to grow your referral program is through a physician liaison who can help you reach out to doctors in your area and build lasting connections. Alternatively, you can use a member of your marketing team to take on the liaison role.
Referral programs are so effective because patients are hearing about your practice from someone they trust with their medical care. Some of this trust is then transferred to your healthcare facility and will help you retain them as patients.
Medical Email Marketing for Patient Retention
Successful email marketing campaigns build trust with patients by delivering information to consumers that they find relevant and valuable.
A great way to do this in the medical industry is to segment your email list based on relevant factors such as patient demographics, appointment history, and medical conditions. For example, you could create a weekly or monthly newsletter for patients with arthritis that keeps them informed about the latest exercises, vitamins, and medications to improve their quality of life.
By staying in touch with your patients, you are more likely to build trust and keep them coming back.
Social Media Marketing in Healthcare
Social media marketing can be difficult to utilize in the healthcare industry because it’s difficult to garner organic growth through Facebook or Instagram posts.
However, that doesn’t mean that social media marketing is useless. One tip on how to use social media to promote your healthcare institution is to post about recent events or practices you’ve implemented. This will help you forge another point of connection with your patients and, in turn, drive patient retention.
Medical marketing can be difficult, but it doesn’t have to be. We at Terraboost have worked with countless brands in a variety of healthcare-related industries:
- Pharmaceutical companies
- Hospitals
- Medical clinics and practices
- Health insurance providers
- Healthcare technology companies
Looking to take your healthcare marketing to the next level?
Request more information today and see how Terraboost’s in-store wellness billboards and expert strategies can connect your brand with millions of health-conscious consumers.
