Getting more patients into your medical clinic can be tough, but it doesn’t have to be. This article will contain six of the best medical clinic marketing ideas that can be used for the following types of clinics and many more:
- Urgent cares
- Cardiology clinics
- Dermatology clinics
- Orthopedic clinics
- Gynecology clinics
- Pediatric clinics
- Rehab clinics
- Mental health clinics
6 Advertising ideas To Promote Your Medical Clinic
Here are the best medical clinic advertising ideas:
- Wellness Billboards In CVS & Walgreens
- Google Map Reviews
- Paid Ads
- Patient Referral Programs
- Email Marketing
- Video Content
Wellness Billboards
Wellness billboards are an innovative advertising medium that displays brands above a sanitizing wipe dispenser. These sanitizing kiosks can be placed at in-store locations such as supermarkets, shopping malls, gyms, and most importantly, pharmacy wait areas.
Pharmacy wait areas are coveted real estate for all healthcare marketers because they provide easy access to health-conscious consumers in an ideal contextual setting. Wellness billboards further capitalize on this context through sanitizing wipes that can help promote your clinic as an active and caring public health institution.
Terraboost is a leader in wellness board advertising and has partnerships with pharmacies like CVS and Walgreens. Studies have proven the success of these billboards with 80% of shoppers taking a wipe from kiosks and 94% of shoppers having a positive opinion of the advertised brand.
Google Map Reviews
You can optimize your business on Google so that it ranks higher when people search for clinics in their area. One of the key factors that determines listing placement is how many five-star reviews your clinic has, so be sure to ask your client base to review you online!
To optimize your business profile, the first step is to claim your business listing, also known as a Google Business Profile. The Google algorithms rank businesses higher if they have active social media accounts and are featured on review websites like Yelp and TripAdvisor.
Google Paid Ads
Google pay-per-click (PPC) ads can be an effective promotional tool to expand your presence online. Basically, you pay to have your brand appear in the top three search listings for key terms you select, such as “best pediatric clinic”. As the name “pay-per-click” would suggest, you only pay whenever people click through to your website.
These ads can be great to reach prospective patients eager to find a new care provider, but they can be quite expensive– the cost can be as high as $80 per click for some keywords.
Patient Referral Programs
Although so much of the world currently operates online, effective marketing campaigns don’t underestimate the power of word-of-mouth marketing. Patient referral programs incentivize current patients to bring their friends and family through things like gift cards and discounted services.
Patient referral programs are great because they are cost-effective and the new patients are likely to trust you because you were recommended by their friend or family member.
Email Marketing
Email marketing is all about catering to your existing clientele to drive patient retention. The best way to do this is to segment your existing patients based on key factors such as demographics, appointment history, and medical conditions.
Once you’ve segmented your client base, you can send relevant emails to them, such as a monthly newsletter for patients with arthritis that describes the latest exercises, vitamins, and medications to help them with their condition.
Social Media Testimonial Video Content
Patient testimonials are the most appealing and established video advertising method in the healthcare marketing industry. By getting your patients to describe how your clinic improved their lives, you can encourage prospective clients to place their trust in you.
A good idea is to create different ads to target different demographic groups. For example, a mental health clinic could produce one video on a teenager who suffered from anxiety and another on a senior citizen struggling with depression.
An effective video marketing campaign will require you to hire a producer or professional content creator to film and edit the testimonials. This can be expensive, but the content can be repeated across all your social media accounts or even aired on cable news if you have the funds for it.
Want even more ideas? Check out our article on the best healthcare marketing ideas.
Medical Clinic Advertising Costs
Trying to promote your medical clinic on your own through video content creation and Google advertising can be expensive– even small mom-and-pop shops pay an average of $9,800 a month for PPC advertising.
These methods are expensive and it’s difficult to guarantee results. However, Terraboost agents can work alongside you to promote your clinic at pharmacy wait areas or other in-store locations.
Terraboost Media has provided effective wellness billboards for thousands of businesses, including medical clinics, hospitals, physician’s practices, and urgent care facilities. The cost for wellness billboards ranges from $300 to $400 per month, making it a cost-effective way to reach your target audience.
If you’re looking to get a head start on your medical clinic advertising campaign, reach out to a Terraboost agent today for some expert advice and a free personalized quote. When it comes to healthcare advertising, few advertisers can compare to what Terraboost offers across our network of 120,000+ wellness billboards that generate 8.8 billion monthly engagements.
