Terraboost Wellness Billboards
Are Proven Game Changers
for Pharma Brands
KEY PARTNERS
Terraboost uses proprietary data to target optimal locations for Rx brands to engage patients and caregivers at the point of care
Precision targeting at scale with select audience and store-level data:
Demographics
Behavior & Attitude Profiles
Rx Brand Scripts List Match
Zip codes of High Condition Incidents
Pharmacies Near HCP Specialist Offices
High Volume Competitive Rx Scripts Filled
High Volume Condition Rx Scripts Filled
Reaching 280 million patients every day—
keeping them healthy and informed
Terraboost Wellness Billboards Deliver Results
Vaccine Case Study
Assessing the impact of Terraboost Media retail signage on Rx script fills/vaccinations
THE OBJECTIVE
Raise awareness of the importance of getting vaccines & to drive vaccinations at the pharmacy
THE SOLUTION
In-store wellness billboard campaign October-December 2022 (14 weeks) at Walgreens and other drug and grocery retailers
THE RESULTS
When comparing stores with Terraboost kiosks and stores without there was a significant increase in awareness and sales across the 14-week programs
+62%
sales lift in vaccines/needle in arm in stores with kiosks
+3,112%
ROAS per store per week
Unbranded Flu Shot Case Study
Assessing the impact of Terraboost Media retail signage on Rx script fills/vaccinations
THE OBJECTIVE
Unbranded campaign to raise awareness among seniors about the importance of getting a flu shot
THE SOLUTION
An in-store wellness kiosk program at over 1,000 CVS and Walgreens pharmacies nationwide
THE RESULTS
54%
of those who did not receive a flu shot that day plan to get a flu shot
76%
shopper engagement
43%
received a flu shot that day
46%
ad recall
37%
claim it will impact future behavior
Shingles Vaccine Case Study
Assessing the impact of Terraboost Media retail signage on Rx script fills/vaccinations
THE OBJECTIVE
Unbranded campaign to raise awareness among seniors about the shingles vaccine
THE SOLUTION
In-store wellness billboard campaigns in December 2021 – January 2022 and September – October 2022 at CVS and Walgreens pharmacies
THE RESULTS
55%
talked/plan to speak to pharmacist about shingles
70%
kiosk engagement among 50+
+157%
ad recall
*****
90% brand opinion
Diabetes Case Study
Assessing the impact of Terraboost Media retail signage on diabetes Rx script fills
THE OBJECTIVE
Raise awareness among those with Type 2 diabetes to drive Rx sales and script lift
THE SOLUTION
In-store wellness billboard campaigns May – October 2022 (26 weeks) at Walgreens
THE RESULTS
When comparing stores with Terraboost kiosks and stores without, there was a significant increase in awareness and sales across the 26-week program
+2.9%
sales lift in Rx scripts in stores with kiosks
+1,418%
ROAS per store per week
