Terraboost Media expands its media network with digital kiosks

Terraboost Media, known for its vast pharmacy network of over 88k+ wellness billboards strategically placed at point of care within CVS, Walgreens, Rite Aid, and leading supermarket pharmacies is introducing digital kiosks to its already impressive media network.

Terraboost is set to launch 5,100 state-of-the-art digital kiosks across ALL Albertsons stores nationwide (a top 10 U.S. retail pharmacy chain) and select Kroger and independent stores. The kiosks are poised to generate 430 million monthly impressions across 80 designated market areas (DMAs), making them a powerful in-market platform for Rx brands to reach patients.

Making a Valuable Connection with Patients on the way to the Pharmacy

Terraboost’s digital kiosks are strategically positioned at store entrances, offering customers sanitizing wipes and ensuring high visibility that captures customer attention. With an 80% engagement rate**, digital wellness billboards promote Rx brand awareness on the way to the pharmacy.

Static kiosks, optimally placed in supermarket pharmacy wait areas, further spark interest as patients spend approximately 10 minutes with Rx brand messages, inspiring patient-pharmacist dialogue just moments before care.

The Right Message in the Right Moment

Our digital wellness kiosks offer creative flexibility, allowing Rx advertisers to change creative and tailor their message to meet the moment, including:

  • Daypart messaging: to reach target patients during the most opportune times of the day and deliver relevant messaging to promote Rx compliance and adherence.
  • Weather triggers: to tailor brand ads and align with weather conditions that affect specific medical conditions, like rain and arthritis, high-pollen count and allergies, or hot temperatures and psoriasis.

Reaching High-Value Patients Through Location-based Precision Targeting 

Backed by proprietary data, Terraboost’s hyper-local, hyper-targeting capabilities, including prescription volume by store, enable us to identify prime locations. Through digital wellness billboards, Rx brands can achieve their objectives and establish strong connections with relevant patients and caregivers.

For more information about Terraboost’s digital media contact Richard Topalian, Director of National Media Sales and Programmatic Partnerships.

*Based on prescription revenue  

**Source: Arbitron/Nielsen Onsights Research 12/2020, IRi study March and October 2022 involving a vaccine manufacturer’s 1-year pharmacy kiosk campaign.

Terraboost Media is a Purpose-Driven company, having donated more than $5 million in disinfecting + wellness products to reputable organizations on a mission to eradicate hunger.
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Terraboost will plant 1 tree per month on behalf of each participating retail location which will offset the enviromental impact on keeping employees + customers safe via cleaning, sanitizing, and disinfecting wipes.
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