{"id":2269,"date":"2024-04-18T16:23:54","date_gmt":"2024-04-18T16:23:54","guid":{"rendered":"https:\/\/www.terraboost.com\/?p=2269"},"modified":"2024-04-18T16:24:33","modified_gmt":"2024-04-18T16:24:33","slug":"point-of-care-advertising","status":"publish","type":"post","link":"https:\/\/www.terraboost.com\/blog\/point-of-care-advertising\/","title":{"rendered":"Point Of Care Advertising: How To Get Started [2024 Guide]"},"content":{"rendered":"\n
Consumers are exposed to pharmaceutical ads all the time, whether they\u2019re watching TV, surfing the internet, or driving past a highway billboard. But how often do consumers really engage with these ads?<\/p>\n\n\n\n
Many pharmaceutical companies are investing in point-of-care advertising for increased targeting and consumer engagement that other ad placements can\u2019t provide. <\/p>\n\n\n\n
So, let\u2019s break down how to get started in point-of-care advertising and the best strategies to use.<\/p>\n\n\n\n
What Is Point of Care Advertising?<\/p>\n\n\n\n
Point-of-care (POC) advertising refers to all the marketing material that patients and consumers are exposed to in a healthcare setting. These healthcare settings can include doctors\u2019 offices, clinics, hospitals, or even pharmacy waiting areas. <\/p>\n\n\n\n
Point of care marketing is so effective for pharmaceutical companies because it provides an optimal contextual setting. By advertising in doctors’ offices and pharmacies, you can boost your brand awareness and align your company’s image with the medical professionals and pharmacists that consumers trust. Plus, patients are more likely to ask their care provider about an advertised drug or treatment if they see it right before their medical appointment. <\/p>\n\n\n\n
Another great benefit of point of care marketing is that it provides marketers with targeted reach. For example, a heart medication distributor could guarantee that their advertisements are viewed by their target audience if they advertise in a cardiac clinic. <\/p>\n\n\n\n
Point of care advertising is also a great medium for engaging healthcare professionals (HCPs). HCPs will obviously frequent healthcare facilities and it’s crucial for pharma companies to increase the awareness of their drug among medical professionals that can recommend and prescribe it to patients. <\/p>\n\n\n\n
If you’d like to dive deeper into the strategies, check out this guide on health marketing<\/a>.<\/p>\n\n\n\n Wellness Boards in Pharmacy Wait Areas<\/strong><\/p>\n\n\n\nExamples<\/h2>\n\n\n\n