{"id":2394,"date":"2024-04-19T15:16:13","date_gmt":"2024-04-19T15:16:13","guid":{"rendered":"https:\/\/www.terraboost.com\/?p=2394"},"modified":"2024-04-19T15:16:51","modified_gmt":"2024-04-19T15:16:51","slug":"hospital-advertising","status":"publish","type":"post","link":"https:\/\/www.terraboost.com\/blog\/hospital-advertising\/","title":{"rendered":"Best Hospital Advertising Strategies + Examples [2024]"},"content":{"rendered":"\n

In our increasingly competitive world, even small hospitals are expanding their marketing efforts. Effective advertising strategies allow hospitals to connect with their community, foster credibility, and build brand recognition. Let\u2019s take a look at some examples and break down how to conduct a successful hospital advertising campaign.<\/p>\n\n\n\n

How to Advertise a Hospital Effectively<\/h2>\n\n\n\n

Target the right audience<\/strong><\/p>\n\n\n\n

Healthcare industry advertisements won\u2019t be of interest to everyone, such as healthy twenty-year-olds. To ensure your advertising impressions aren\u2019t wasted on disinterested consumers, you\u2019ve got to nail down a clear picture of your target audience!<\/p>\n\n\n\n

The platforms and advertising content used by pediatricians, general hospitals, dermatologists, and primary care clinics all differ greatly because of the different groups they are trying to target. This is why it is so important to know your consumer base well before moving on to the next steps. <\/p>\n\n\n\n

Select the best medium<\/strong><\/p>\n\n\n\n

Once we\u2019ve formed a clear picture of our target audience, we need to select the correct channel to use, whether that\u2019s billboards, wellness kiosks, or online advertising. Each advertising medium comes with its own unique benefits that make it superior in targeting different groups of people. <\/p>\n\n\n\n

An online advertising campaign for a geriatric care center won\u2019t have much success, but a campaign that uses sanitizing billboards in pharmacy waiting areas will. You must think about what medium your consumer base is comfortable using and where they are likely to be. <\/p>\n\n\n\n

Create consumer interest<\/strong><\/p>\n\n\n\n

Now that you have the correct audience in mind and a medium selected, it\u2019s time to consider what should be featured on your ads. We want to deliver a simple and concise message that can communicate the unique value of your hospital in just a few seconds. This can be accomplished in a couple of different ways.<\/p>\n\n\n\n

One way to approach showing your hospital\u2019s value is to advertise what sets you apart from the competition, such as a new facility with advanced technology or awards you\u2019ve received in patient care. Another approach is to promote one of your success stories. By featuring an exceptional patient recovery story, you can appeal to consumers\u2019 emotions and make them trust you with their health concerns. <\/p>\n\n\n\n

Why Should Hospitals Advertise?<\/h2>\n\n\n\n

Telehealth saw a big rise during the pandemic, but it has quickly fallen off as consumers have turned back to in-person care. However, these consumers have increasing expectations for high quality medical services and hospitals find themselves struggling to attract and retain patients.\u00a0Many facilities have had to re-think their healthcare marketing strategies<\/a>.<\/p>\n\n\n\n

Advertising is a key factor in driving up patient numbers for both small and large hospitals. Small hospitals rely on advertising to boost their recognition and credibility within their local communities. Similarly, large hospitals use advertising to differentiate themselves from the fierce competition they face. <\/p>\n\n\n\n

Best Strategies To Promote A Small Hospital<\/h2>\n\n\n\n

Wellness Billboards<\/strong><\/p>\n\n\n\n

One of the best strategies to promote a small hospital is to find cost-effective displays for your ads that align with healthcare messaging. Wellness billboards located in supermarkets, drug stores, fitness centers and other local venues are ideal to execute this strategy because they offer hand sanitizing wipes to appeal to health conscious consumers and are affordable.<\/p>\n\n\n\n

Terraboost is an innovator in the marketing industry with our sanitizing billboards that are located in thousands of locations, such as the pharmacy wait areas of drug stores like CVS and Walgreens and the storefronts of supermarkets like Acme and Giant. These wellness billboards have a proven success record with 80%<\/a> of in-store consumers taking a wipe and 94% of people having a positive opinion of the company sponsoring the sanitizing station.\u00a0<\/p>\n\n\n\n

Studies<\/a> have shown that appealing to one or more of the five senses drives consumer engagement with advertising. So, it\u2019s no wonder that wellness billboards that display eye-catching ads and offer sanitizing wipes are so successful. <\/p>\n\n\n\n

TV Ads<\/strong><\/p>\n\n\n\n

TV ads are great if you are looking to increase general public awareness of your hospital and grab the attention of a diverse population within a specific geographic region. These ads can generate impressive customer conversion if they feature emotional storytelling, like the success story of a child battling cancer. <\/p>\n\n\n\n

A marketing strategy that primarily utilizes TV ads can vary greatly depending on the size of your hospital, the scope of your target audience, and your budget. A TV ad campaign that purchases air time for just a few days and only targets a small geographic region may only cost between $1,500-$30,000. However, national TV ad campaigns that run for multiple months can be extremely expensive and cost $10M+. <\/p>\n\n\n\n

Community Outreach <\/strong><\/p>\n\n\n\n

Small hospitals can see an impressive boost in brand recognition and credibility through local community outreach. Plus, this form of marketing won\u2019t cost much aside from time and labor. <\/p>\n\n\n\n

Here are some of the top forms of community outreach utilized by small hospitals: <\/p>\n\n\n\n