Engaging patients at the pharmacy–a vital point of care
Primary care is no longer happening exclusively in a traditional doctor's office
Reach consumers and pharmacists alike in the pharmacy with Terraboost wellness kiosks.
Source: Walters Kluwer Health
Reach patients and caregivers in health mindset moments
Located in over 24,000 pharmacy wait areas in drugstores and supermarket pharmacies across the U.S.
Advertise your brand in 5 of the top 6 pharmacies
Representing 89% of the $226 billion in pharmacy prescription sales.
Source: Drug Channels Institute
Can't-miss ad signage at the point of care
With 80% engagement and an average dwell time of 10 minutes in pharmacy waiting areas, wellness billboards promote Rx adherence and patient/pharmacists dialogue.
Location-based precision targeting that maximizes your ROAS
Our hyper-local targeting enables us to pinpoint the most optimal locations for pharma advertisers to maximize the reach of relevant patients through 1st-party store-level data and 3rd-party syndicated research.
Retailer-endorsed wellness kiosks impact results
With the retailer’s logo prominently featured on the wellness kiosk, Pharma brands benefit from an implied endorsement that fosters trust and leads to positive brand awareness and a significant lift in purchase intent.
100% SOV at point of care blunts the competition at low and cost-efficient CPMs
Delivering proven results for pharma brands
A 14-week wellness billboard vaccine campaign at drugstores and supermarket pharmacies delivered a staggering Return on Advertising Spend (ROAS).
Source: Walgreens sales data
Point of Care Marketing Association (POCMA) Member since 2023
