Supermarket retargeting is when you send targeted ads to customers who have interacted with ad displays inside grocery stores.
This technique allows advertisers to re-engage potential customers and increase the likelihood of them making a purchase.
How Does Supermarket Retargeting Work?
On your smartphone is something called a Device ID.
Whenever a customer steps inside a geofence near an in-store billboard, the Device ID is captured.
Advertisers can collect these Device IDs, and upload them to social media platforms like Meta.
Once the IDs are uploaded, you can now run advertising campaigns to target those individuals on Meta and Instagram.
The Power Of Supermarket Retargeting
Retargeting customers in grocery stores is a powerful addon to supermarket advertising.
Retargeting customers after they visit a supermarket or grocery store is powerful because your brand stays top-of-mind.
This personalized approach increases the chances of conversion and can help you send targeted messages to these customers on their mobile phones.
You can also use this to upsell or cross-sell related products.
Example Of Supermarket Retargeting
Let’s say you’re a personal trainer and you want to advertise your services to health conscious customers.
We can’t speak for other OOH companies but at Terraboost we have a database with shopper demographics for all of our grocery store locations.
For example, we can target supermarkets where there’s a higher than average level of married couples that make over $150K.
We create the ad and place it in the health or organic section of the supermarket.
Couples who are health conscious will see your ad and you’ll probably start getting calls right away.
However, if you want even more calls, you can set up retargeting.
With supermarket retargeting, you can reach them online and offer them a special discount that won’t last.
Are Customers More Likely To Make Purchases From Retargeting Ads?
According to these stats, retargeting can increase the likelihood of a purchase by 150%.
The more familiarity you can build with potential customers, the more likely they’ll buy from you.
In our own experience, this is what we’ve seen as well.
You just need to make sure that your ad creative and ad copy stand out.
Make them an offer they can’t refuse and you can easily drive more customers.
Try Supermarket Retargeting Today
We have a network of 120,000 nationwide billboards inside HEB, Kroger, Ralphs, Shaws and many more.
If you’re looking to get more customers or generate more sales, using supermarket retargeting is an excellent way to get started.